The Hawken Report
Naples, FL
Single-Family Homes
Marcia Hawken | www.marciahawken.com | 239 269-0434
Naples, FL
Tue Oct 13 2026
This week the median list price for Naples, FL is $999,000 with the market action index hovering around 29. This is less than last month's market action index of 30. Inventory has held steady at or around 1,811.
Market Action Index
This answers “How’s the Market?” by comparing rate of sales versus inventory.
Slight Buyer's Advantage
Market Narrative
The market has shown some evidence of slowing recently. Both prices and inventory levels are relatively unchanged in recent weeks. Watch the Market Action Index for changes as it can be a leading indicator for price changes.
Real-Time Market Profile
| Median List Price | $999,000 | |
| Median Price of New Listings | $1,012,450 | |
| Per Square Foot | $454 | |
| Average Days on Market | 193 | |
| Median Days on Market | 126 | |
| Price Decreased | 30% | |
| Price Increased | 2% | |
| Relisted | 8% | |
| Inventory | 1,811 | |
| Median Rent | ||
| Market Action | 29 | |
| Slight Buyer's Advantage | ||
Prices appear to be hovering around their high point. Look for a persistent down-shift in the Market Action Index before we see prices deviate from these levels.
Market Segments
Each segment below represents approximately 25% of the market ordered by price.
| Median Price | Sq. Ft. | Lot Size | Beds | Bath | Age | New | Absorbed | DOM |
|---|---|---|---|---|---|---|---|---|
| $4,995,000 | 4,188 | 0.25 - 0.5 acre | 4 | 4.5 | 11 | 27 | 21 | 203 |
| $1,425,000 | 2,634 | 0.25 - 0.5 acre | 4 | 3 | 11 | 32 | 29 | 126 |
| $815,000 | 2,111 | 8,000 - 10,000 sqft | 3 | 2.5 | 19 | 28 | 28 | 105 |
| $569,000 | 1,706 | 0.25 - 0.5 acre | 3 | 2 | 22 | 31 | 46 | 91 |