The Hawken Report
Naples, FL
Single-Family Homes
Marcia Hawken | www.marciahawken.com | 239 269-0434
Naples, FL
Fri Dec 05 2025
This week the median list price for Naples, FL is $1,050,000 with the market action index hovering around 28. This is about the same as last month's market action index of 28. Inventory has increased to 2,309.
Market Action Index
This answers “How’s the Market?” by comparing rate of sales versus inventory.
Slight Buyer's Advantage
Market Narrative
The Market Action Index has been trending lower for several weeks while prices have remained relatively stable. If inventory continues to grow relative to demand however, it is likely that we will see downward pressure on pricing.
Real-Time Market Profile
| Median List Price | $1,050,000 | |
| Median Price of New Listings | $1,100,000 | |
| Per Square Foot | $476 | |
| Average Days on Market | 180 | |
| Median Days on Market | 119 | |
| Price Decreased | 31% | |
| Price Increased | 1% | |
| Relisted | 6% | |
| Inventory | 2,309 | |
| Median Rent | ||
| Market Action | 28 | |
| Slight Buyer's Advantage | ||
The market seems to have paused around this plateau. The Market Action Index is a good leading indicator for the durability of this trend.
Market Segments
Each segment below represents approximately 25% of the market ordered by price.
| Median Price | Sq. Ft. | Lot Size | Beds | Bath | Age | New | Absorbed | DOM |
|---|---|---|---|---|---|---|---|---|
| $4,862,500 | 4,210 | 0.25 - 0.5 acre | 4 | 4.5 | 10 | 29 | 16 | 182 |
| $1,575,000 | 2,647 | 0.25 - 0.5 acre | 3 | 3 | 11 | 34 | 24 | 119 |
| $825,000 | 2,081 | 8,000 - 10,000 sqft | 3 | 2.5 | 20 | 28 | 23 | 105 |
| $550,000 | 1,655 | 8,000 - 10,000 sqft | 3 | 2 | 23 | 32 | 43 | 98 |